Subway and Tram

When considering the number of passengers in urban areas who use the tram or subway to reach their
destination, it becomes clear that these kinds of transportation are the most important. Consider Berlin as
an example, where some 3 million passengers commute each working day on the subway alone – this is
almost equal to the number of inhabitants of this area! With average journey times of just 15 minutes, this
type of transport is ideally suited for short film spots for information and advertising.

Synchronized Screens for Passenger Infotainment
Using both screens of a dual display system for entertainment purposes
allows a news ticker (or similar) to be realized that contains pure
passenger information. This can be used to address specific vehicles,
geographic locations or even stations providing targeted information
right where it is needed.


Berlin subway

Today over 900 vehicles
in Berlin are equipped
with a DMB system.
When all 1200 vehicles
are installed, the advertising will
reach 3 million passengers a day.